Disclaimer: All views presented in this Album Review are those of the album reviewer and not of DJ Wade-O.
I remember when I was like 13 or 14 I really wanted a fishing pole for Christmas. I asked everyone; my mom, my dad, my stepmom, my grandparents, I even asked Santa Claus. Since I asked so many people, I just knew I was going to get it. I used to walk around the lake by house thinking about how much fun I would have fishing. I probably thought about this fishing pole every day for two months. When Christmas finally came, I ran downstairs already knowing what I was going to see. And there it was my brand new fishing pole. I was so hype! As soon as I could, I was out at the lake with my pole trying to fish. But as I was sitting out there waiting for my first bite (or even nibble), I had a disturbing revelation; this is not as much fun as I thought it was going to be. Having my own pole and sitting out on the lake didn’t live up to the expectations I set and the anticipation I put on it. Rhema Soul’s “Red” was a similar experience for me.
Here are 3 Reasons Why I was disappointed:
The Anticipation and expectations surrounding it – Coming off the release of “Fingerprints” March 2010, Rhema’s star was shining brighter than ever. It was the best album of an already impressive resume, and it set the stage for their next release to be their biggest yet. That anticipation and expectation hurt them on this record. “Red” was not the high standard of music Rhema fans have come to expect. Simply put “Red” did not live up to the hype.
It was very different musically – I’ve always respected Rhema’s creativity. They have always done things differently and stayed in their lane. But “Red” was different. They took to many creative chances that resulted in some songs being unlistenable. There were moments were I couldn’t get into the music cause there was too much going on. The production was futuristic at times and seemed to drown out the artists that were on the track. And lyrically (for the first time) Rhema didn’t blow me away. All of these things came as a shock to me because musically Rhema has set such a high standard.
There was no consistency in the record – Consistency and flow are very important things in an album. Those things help you get into the album and really get into the music. “Red” was lacking these two things. It felt like this album was made up of individual songs separate from each other and not a complete album. I felt like the concept got lost early in the album and they never really seemed to come back to it. These things made it real difficult for me to get into the record. Without any consistency I was left wanting more by the time I was done listening “Red”.
It wasn’t all bad; Rhema definitely had some good moments. But for a group as talented as Rhema Soul is, moments aren’t good enough. With the talent and ability they have, they can be one of the best groups in CHH. I still think the future is real bright for this group and I’m excited to see where they’ll go from here. But for the first time Rhema Soul had me seeing “Red”, and as a fan of the group, I didn’t like it.