Syntax takes a trip back to its hip-hop roots with the signing of Collision Records—once again growing its roster of distribution clients. The first album comes from rising star, Atlanta’s own “blue collar emcee” Alex Faith. ATLast drops November 5th on Syntax’s network of digital service providers, including iTunes.
“My team and I are excited and ready to combine our industry experience with Collision’s ability to find and develop relevant talent,” says Syntax CEO Tim Trudeau.
Collision Founder and CEO Adam Thomason, who also serves as Lead Pastor of Damascus Road Church in Flint, Michiagn, says, “We believe Syntax is a pillar in the marketplace with a progressive means of marketing while maintaining a high level of honor.”
Thomason is thrilled to find a distribution partner like Syntax that is in it for the long haul. “They have a passion for progressing God’s kingdom, not just making money,” he says. “I believe they have the character and integrity to do what’s right when no one is looking, which is rare.”
Trudeau adds, “Almost as quickly as Collision became one of the top labels in our scene, Adam has learned how to run a tight and professional operation.”
Collision Records is no stranger to success. Alex Faith is part of W.L.A.K. (We Live as Kings) along with fellow Collision recording artists Swoope, Christon Gray, and Dre Murray. WLAK’s self-titled album debuted at No. 1 on the iTunes Hip-Hop chart in March of 2013.
Syntax is already the distribution home for Humble Beast, Clearsight Music, Sho Baraka, CaJo Records, Illect Recordings, Crossover Church, Infiltrate Music, Black Knight, R-Swift and Japhia Life. Synatx also distributes legacy labels/ collectives like Beatmart Recordings, The Tunnel Rats, Frontline Records and Hip Hop is Music.