Collision Records CEO Breaks Down “Gold Rush: Maybe One Day” Album Art
Collision Records emcee Dre Murray had an articulate vision for his label debut solo album, “Gold Rush: Maybe One Day”—that people chase fame and fortune instead of God—and CEO Adam Thomason helped him communicate that vision through art.
Murray told Wade-O Radio that the concept of the album is twofold. The “gold rush” half—referencing the 1849 California Gold Rush—cautions against the hunt to get rich quick, as opposed to earning prominence through hard work. The “maybe one day” half warns listeners longing for distinction that they’re actually yearning to be God of their lives.
Creating a succinct brand is in Thomason’s wheelhouse. He graduated Savannah College of Art and Design with a bachelor’s degree of fine arts in fashion design. He prayed about the most effective way to share Murray’s mission and Thomason, who’s also the pastor of Damascus Road Church in Flint, Mich., just so happened to be preaching on the book of Daniel at that time.
The story of Nebuchadnezzar, the king of the Babylonian empire during Daniel’s years of captivity, stood out as the perfect example of God’s displeasure when one achieves fame and fortune and it gets to his or her head.
“Historically, Nebuchadnezzar was known as the only sovereign king that if he made a rule, he could undo it because he was that much in control,” Thomason told Wade-O Radio. “He had no checks and balances. We wanted to use that because when you think about [his power], you see why that would go to a man’s head and why God had to humble him for seven years.”
Thomason modeled the “Gold Rush: Maybe One Day” album cover and images after Nebuchadnezzar’s dream in Daniel 2.
Daniel 2:31-35 wasn’t written about Murray’s album, but if readers didn’t know the context of the passage, they could mistake it for a description of the project’s art. That’s how meticulous Thomason was about the branding of the album.
Here is the passage.
31 “Your Majesty looked, and there before you stood a large statue—an enormous, dazzling statue, awesome in appearance. 32 The head of the statue was made of pure gold, its chest and arms of silver, its belly and thighs of bronze, 33 its legs of iron, its feet partly of iron and partly of baked clay. 34 While you were watching, a rock was cut out, but not by human hands. It struck the statue on its feet of iron and clay and smashed them. 35 Then the iron, the clay, the bronze, the silver and the gold were all broken to pieces and became like chaff on a threshing floor in the summer. The wind swept them away without leaving a trace. But the rock that struck the statue became a huge mountain and filled the whole earth.”
Thomason spray painted Murray’s head gold and helped him pick an outfit that matched the king’s statue. The CEO contemplated every detail down to the silver belt buckle.
“That was chosen on purpose because [Daniel] said there was going to be a stone not cut out from human hands that will crush the statue, so even the buckle represents Christ,” said Thomason.
His art took heat on Instagram for allegedly misinterpreting which nations that the legs and feet of the statue represent. The ESV Study Bible suggests that Rome represents both the legs and feet, as opposed to Europe representing the feet like in Thomason’s chart. However, neither view is a consensus belief.
“We’re not trying to be an accredited seminary institution,” said Thomason, claiming that while the art was intentional, his intent was not to teach which nation the feet of iron and clay represent—a minor detail compared to the big picture of “Gold Rush: Maybe One Day.”
Murray put his heart into the concept and Thomason developed the brand of “Gold Rush: Maybe One Day.” They did so long before Kanye West released his album “Yeezus,” featuring the controversial track “I Am a God.”
“If that doesn’t give you an appreciation for God’s sovereignty, I don’t know what will,” said Thomason, who was excited to see Murray’s concept align with a near modern-day replica of Nebuchadnezzar. “It just felt like confirmation.”